Online Marketing Services

By now, every business understands that they can and should be using the web to generate customers, revenue, and interest in the products and services they offer. The problem is that way too many of these businesses still have no clear plan on how to actually make this happen. And that’s understandable; the inner workings of search engines, social media, even your own website are confusing – especially if you’re not a practitioner of internet marketing. That’s why it’s so important to find an expert who you can rely on to help you translate business goals into a cohesive online marketing strategy that can, over time, produce meaningful results.

At Neuron Global, we act as that trusted online marketing advisor to a diverse array of businesses – small and large. And what we believe is that there’s no such thing as an out-of-the-box online marketing strategy that works for every business. Consider the following:

  • Success is measured in different ways by different businesses. If you’re an ecommerce business, a successful result is pretty clear-cut; someone makes a purchase on your site. If you’re focused on B2B, success probably judged by the number of qualified inquiries you receive through your site. If you’re business is predicated on foot traffic, success will have something to do with how well your site and other business profiles do in supporting and growing that customer base.
     
  • What’s “achievable” varies greatly. How long has your site been around for? How was it built? How well entrenched are your competitors and how many of them do you have? Have you invested time and energy to consistently produce unique and compelling content for your website? These factors (and many others) have a significant impact on what level of success you can expect to achieve when you do decide to make an investment in online marketing…
     
  • Each business’s target customer uses the internet in a different way. Businesses have been in such a rush to “get onto” social media – but too many do it without an understanding of who their target customer is. Social media engagement is essential for certain businesses, but the fact of the matter is that, for many businesses, appearing on Page #1 of Google’s search results for “the right keyword terms” is much more impactful. For other businesses the greatest leverage point is to have their thought leadership published on subject-specific websites that cater to their potential customer.

The simple truth is that there is no such thing as a “one-size fits all” strategy for building your business online and Neuron Global wants everyone to recognize that! For this reason, we place a premium on getting to know each of our clients, consulting them before starting a campaign, and co-creating a strategy that makes sense AND that they can understand. So whether you’re someone who is ready to commit to online marketing for the first time or if you’re unhappy with your current provider, we think you should think about the following when engaging with SEO/social media/online marketing providers.

How eager are they to understand your business BEFORE signing a contract?

What specific activities to they intend to do on your behalf?

What are their thoughts on your specific online ecosystem and what does success look like in their eyes?